BOMBAY SAPPHIRE® PARTNERS WITH YAY ABE TO LAUNCH LIMITED EDITION GIFT PACKS SHOWCASING SOUTH AFRICA’S RICH HERITAGE THROUGH CREATIVITY
Known for stirring creativity in all its forms, BOMBAY SAPPHIRE® is once again living up to its reputation by partnering with Cape Town-based illustrator and founder of the Yay Abe studio, Russell Abrahams. His inspiration for creating limited edition Create A Stir x Yay Abe Gift Packs was guided by the BOMBAY SAPPHIRE® art of botanicals approach, highlighting the gin’s four flavour profiles: citrus, floral, herbal, and spicy notes. Yeshene Singh, Country Manager, Bacardi South Africa said, "We make this tantalising gin by using 10 botanicals sourced sustainably from across the world. Our spirit of innovation and inspiration is embodied in how we make our gin and in empowering consumers to express themselves through various creative avenues. This mindset makes Russell the perfect fit for BOMBAY SAPPHIRE®. He is a young South African who uses his creativity to inspire other up-and-coming individuals. He stirs creativity within others, showing them that possibilities are endless.&qu