Fashioning Modern Africanism

  Johannesburg, South Africa  -  Building on a long, credible identity defined by innovation and progressive living, Africa’s leading beverage can manufacturer, Nampak Bevcan (CAN DO!), Nampak Bevcan is excited to expand on its THINK FUTURE sustainability property with a fresh, thought-provoking advert, simply titled:  uTATA. uTATA  follows the journey of our cute and impressionable THINK FUTURE protagonist, who we were first introduced to in the inaugural instalment of the series,  uMAMA . While her mother’s heart-warming childhood tales highlighted the long-term effects of environmental negligence, this time we are transported on a spirited odyssey of a growing nation, from the 1950s to present day, through her father’s scattered but heart-warming recollection of his South African upbringing. Simultaneously an homage to the beautiful nation of South Africa and also a to the infinite quality of aluminium cans, the advert will be available stream on  CAN DO! TV  and  YouTube  on Friday

Building on a long, credible identity defined by innovation and progressive living, Africa’s leading beverage can manufacturer, Nampak Bevcan (CAN DO!), has officially launched its new THINK FUTURE campaign. THINK FUTURE is a property through which the company hopes to encourage those who interact with its brand to make the kind of daily decisions that will positively impact the environment for generations to come. This forward-thinking initiative has already served as a springboard for the product innovation that is CAN DO!’s industry-defining CAN CUP (a responsible alternative to single use plastic cups), a first in the world, officially launched at the South African music festival Rocking the Daisies in 2018. Now, coupled with a compelling national billboard campaign that challenges the way we view our role in preserving the planet, and an emotive online visual content piece that tugs on the visceral impact of irresponsible living, the campaign is officially in full swing. The power