Fashioning Modern Africanism

The countdown to the country’s most prestigious fashion gathering is almost upon us. With cutting edge fashion from over 27 talented South African designers taking to the runway, SA Fashion Week 2022 is set to launch in Johannesburg  this coming weekend. Kicking off SA Fashion Week celebrations, luxe vodka brand and official headline sponsor for the showcase, Cruz Vodka will host an exclusive opening party like no other, this Wednesday. As a prelude to the week of upcoming runway shows and fashion festivities, guests get to experience the  brand that is strongly rooted in New York provenance and is associated with the high-end fashion you would expect to see in the Big Apple. Runway shows will take place from Thursday 20 th   - Sunday 22 nd   October, with 3 days of incredible South African fashion being showcased to not only an eager SA audience but fashion enthusiasts  from around the world. SA Fashion Week will conclude with trade shows, taking place from 23 - 24 October in the Mall

South Africa Fashion Week (SAFW) will stage the Autumn/Winter 23 Collections at Mall of Africa, its home of the past three years, in October . Twenty-seven   designers will launch their new collections on the runway from Thursday 20th October to Saturday 22nd October and forty will exhibit at the Trade Show on the 23rd and 24thOctober in the Crystal Court. According to director, Lucilla Booyzen, this year marks 41 seasons since the inception of SAFW in 1997. “We remain committed to the business of fashion, of marketing and supporting our designer entrepreneurs, creatively and commercially, and most importantly, to provide a platform which gives the visibility required to access the local, and global, fashion industry.”   "Many of the distinctive tropes that have emerged within the local fashion culture – a fascination with re-imagining our unique cultural references in a modern way, a commitment to slow and sustainable fashion, gender and body inclusivity -  are increasingly coale