Hunter’s: Refreshes The Rules of iGrind
The 21st century is permeated with devices 24/7. A local world has become a global world that is permanently connected. As a result, there is a workforce that never sleeps – a generation that suffers from grind fatigue very early in their careers in the quest to attain that elusive bag . Hunter’s, a cider brand renowned for refreshing the rules of youth culture and, understands the pressure the youth is under, has stepped in to Refresh The Rules of The Grind with the aim to encourage disconnection from the Overgrind. The call is simply to cima and opt out of the overgrind for more life. To find out more about the overgrind they spoke to renowned author, life coach and speaker, Yvette Ratshikhopa. Hunter’s drives a very real & powerful message to call on the youth to cima and Opt Out of The Overgrind, not just when it comes to working too much but also trying to keep up with a demanding social life and making sure you are worth