Fashioning Modern Africanism

Hu nter’s Premium Cider, the first cider in Africa, is celebrating its 35 th birthday by adding the ultimate refreshment to summer. As part of its Refresh Summer campaign, Hunter’s is launching a limited-edition, thermochromic Refresh Can this October. The limited-edition Hunter’s Dry and Gold cans were developed in collaboration with Ch'cco and Boohle, two SA musicians well known for their contribution to the Amapiano genre. When cold, the cans reveal two tracks from the last 35 years, that have been refreshed by Ch’cco and Boohle.  W hat’s more is that consumers can scan the on-pack QR code and stand a chance to win tickets to see Boohle & Chicco like you've never seen them before at the Hunter’s Refresh Experience. The event will feature Ch’cco and Boohle with a “20-piece Amapiano Big Band” led by Kesivan Naidoo. “The Hunter’s Refresh Experience presents a highly anticipated industry first for the Amapiano genre. It’s a huge step forward for the culture and for this ge

World-famous often starts with Kasi famous, and superstars don't always start super. While the road to being great hardly ever starts great, Hunter’s encourages you to keep pushing. Today, you’re just you but who knows where you can end up if you keep persevering and honing your skills.  "Hunter's, the first cider brand in Africa, is well versed in reaping the rewards of perseverance after launching in a largely beer-dominated South African market 35 years ago. The brand that Refreshes Like Nothing On Earth celebrates a never-give-up spirit, and salutes those with the unwavering spirit of uk’fosta, which directly translated means to keep pushing. We keep their spirit of uk’fosta refreshed, while they keep persevering,” says Lynsay Sampson, Marketing Manager for Hunter's.  “Our Hunter’s Refreshes Abafostayo campaign is not the well-trodden rags to riches territory; it’s a light-hearted celebration of the start of the journey.” Not starting great is no reason to hold yo

The 21st century is permeated with devices 24/7. A local world has become a global world that is permanently connected. As a result, there is a workforce that never sleeps – a generation that suffers from grind fatigue very early in their careers in the quest to attain that elusive bag . Hunter’s, a cider brand renowned for refreshing the rules of youth culture and, understands the pressure the youth is under, has stepped in to Refresh The Rules of The Grind with the aim to encourage disconnection from the Overgrind. The call is simply to cima and opt out of the overgrind for more life. To find out more about the overgrind they spoke to renowned author, life coach and speaker, Yvette Ratshikhopa. Hunter’s drives a very real & powerful message to call on the youth to cima and Opt Out of The Overgrind, not just when it comes to working too much but also trying to keep up with a demanding social life and making sure you are worth