MAGGI Presents Their Open Up The Kitchen Campaign
South Africa’s most loved noodle and seasonings brand introduces a culinary Conversation on inclusivity in the kitchen Who belongs in a kitchen? This question may raise eyebrows in many households in South Africa. The answer depends on many social factors including how we were brought up, gender roles and cooking skill. MAGGI brought together some of Mzansi’s most loved TV personalities and gave them a chance to tell Their ‘Open up the Kitchen’ stories. ‘Open Up the Kitchen by MAGGI is a converstion starter to get South Africa to be in the kitchen more. The aim is to invite all of us, regardless of cooking skills, and demistify the misconception that the kitchen is meant only for those that are great cooks or thought to belong in the kitchen. Our MAGGI range of noodles, sauces and seasonings are made for every cook to make dishes that they can enjoy’, says Sheila Chisina, Marketing Manager, MAGGI, NestlÉ South Africa The brand brought together Masasa Mbangeni, Gabriel Temudzani and M