AFRICA’S LEADING BEVERAGE CAN MANUFACTURER LAUNCHES NEW “THINK FUTURE” CAMPAIGN
Building on a long, credible identity defined by innovation and progressive living, Africa’s leading beverage can manufacturer, Nampak Bevcan (CAN DO!), has officially launched its new THINK FUTURE campaign. THINK FUTURE is a property through which the company hopes to encourage those who interact with its brand to make the kind of daily decisions that will positively impact the environment for generations to come. This forward-thinking initiative has already served as a springboard for the product innovation that is CAN DO!’s industry-defining CAN CUP (a responsible alternative to single use plastic cups), a first in the world, officially launched at the South African music festival Rocking the Daisies in 2018. Now, coupled with a compelling national billboard campaign that challenges the way we view our role in preserving the planet, and an emotive online visual content piece that tugs on the visceral impact of irresponsible living, the campaign is officially in full swing. The power