Aku Dezembeke with Viceroy As We Revive the Festive Spirit
In the face of financial challenges that have impacted South African consumers, Viceroy steps in with a mission to rejuvenate the spirit of imicimbi and bring back the joy of the festive season. Recognising the struggles faced by many, Viceroy is determined to turn the tide with a positive twist – Aku Dezembeke, the call to "Let's do December”. Imicimbi, integral to our culture, has seen a decline due to economic hardships, leaving many with limited resources for the essentials. As Viceroy, we believe in the power of celebration and unity, especially during the festive season. Aku Dezembeke encapsulates our commitment to turning the "We can't do December" sentiment into a rallying cry for positivity and togetherness. To kick off this initiative, Viceroy is excited to announce the opportunity for Mzansi to win their share of R100,000 towards inkomo yomcimbi. The steps to participate are simple: 1. Purchase any Viceroy product. 2. WhatsApp “Aku Dezembeke” to 08