TRACE AFRICA BRINGS IT HOME TO MZANSI COUNTDOWN TO THE ‘TRACE AFRICA TAKEOVER’ PARTY
Johannesburg, South Africa – With Africa Day approaching later this month, TRACE Africa today confirmed its new brand direction to increase airplay of the best and freshest Southern African music on the channel. In a further commitment to remain at the forefront of entertainment trends and movements, TRACE Africa plans to launch a differentiated, memorable and unexpected music experience for their audiences, with an injection of more homegrown hits. The offering: a brand new tone of voice and direction to be ' t he pulse of Mzansi streets'. And a lot more local music! Also as a dedication to the celebration of the streets of Mzansi and the launch of the new brand repositioning, TRACE Africa will be hosting their first music takeover this year. ‘THE TRACE AFRICA TAKE OVER will take place at the Altitude Beach in Fourways next Saturday, 22 nd May and will feature some of South Africa’s finest headliners including: BOITY BLACK MOTION LEMON AND H