Fashioning Modern Africanism

Smirnoff Infusions launched a delicious new watermelon and mint flavour at an exclusive event this past Sunday, 19 June 2022, at the luxurious Shepstone Gardens in Johannesburg. This gave consumers the opportunity to experience the taste and enjoy a colourful vibe in Winter. They were able to enjoy an afternoon of performances by South Africa’s most loved DJs such as the country’s favourite granny, DBN GOGO, socialite and reality TV star, Bobby Blanco to mention a few, over the delicious menu of the watermelon and mint serves. Smirnoff Infusions boasts a delectable taste profile with a combination of naturally infused ingredients and fruit essence and the new addition is no different. It is a unique blend of the finest spirits infused with the tantalising taste of watermelon and mint to create the perfect balance of flavour and can simply be enjoyed with Indian tonic water.   “The flavoured infused vodka category is growing exceptionally in Mzansi and we are ecstatic to introduce what

South Africa’s number 1 vodka brand, Smirnoff 1818, has extended the deadline for entries into its female DJ search competition - Shaya Ingoma, launched in October 2021. Now, local female DJs (disc jockeys) have until Monday, 14 February 2022, to enter the Smirnoff 1818 Shaya Ingoma competition. The competition was initially going to end in November, however the sheer level of talent that has entered already inspired Smirnoff 1818 to give more up-and-coming DJs the opportunity to participate by extending the closing date to 14 February 2022. While the female DJ landscape in South Africa is on the rise, according to the FUSION 2021 Interim Modelled Update research there is still a wide gender gap within this sphere of the music industry, and it’s clear that it is not because of any lack of talent. The barriers to entry for women are deeply entrenched, making it much harder for women to break through this male-dominated industry. Several factors contribute to these barriers, such as bias

While some women have broken boundaries within the DJing landscape of South Africa, it’s no secret that there is an unignorable wide gender gap that exists within this sphere of the music industry, and it is not because of any lack of talent. In male-dominated industries, such as this one, the barriers to entry for women are deeply entrenched, making it much harder for females to break through. There are a number of factors that attribute to these barriers, such as, biasness due to false gender perceptions, lack of access, and so on. South Africa’s number 1 vodka brand, Smirnoff 1818, has decided to launch a new initiative called Shaya Ingoma. The Shaya Ingoma platform calls on all up-and-coming female DJs nationwide to enter the first for the brand female DJ search. Through Shaya Ingoma, Smirnoff 1818 aims to narrow the gender gap and shine a light on some talented upcoming female DJs. This empowerment platform will be focused on unearthing, promoting and offering multiple opportuniti

In celebration of world vodka day, Mzansi’s most loved vodka brand, Smirnoff, introduced its newest offering, Smirnoff Infusions. The celebration was reeled in with a one of a kind experience to set the tone for this delectable blend of naturally infused flavours. South Africa’s biggest, Smirnoff  celebrated the day by whisking guests away to a secret location and giving them a sensory experience of a naturally infused occasion. From hot air balloons to a rooftop deck only to reveal the delectable blend and newest addition to the brand portfolio, Smirnoff Infusions. All guests guest rose to the occasion and amongst them was  actress and media personality, Mbali Nkosi, actor Wiseman Zither and television personality, Bobby Blanco, also spotted was the much-loved social media personality,  Sinethemba Duma to mention a few. “Since its inception in 2009, World Vodka Day has become a worldwide sensation that presents an opportunity for consumers to raise their glasses to one of the world’s

Turn your life around with Smirnoff’s #Zizojikizinto It’s one thing to win a competition that can change your life for now, and it’s another to win a competition that could completely transform and uplift your life for the long term. The latter is what Smirnoff’s Zizojik’izinto campaign is all about - turning your life around in a sustainable way that you can carry forward. The campaign is offering Smirnoff consumers the opportunity to not only enjoy a refreshing Smirnoff and lemonade mix, but to also stand a chance to win mega prizes that could change their lives in an instant! Just this week, Smirnoff consumer Mcebisi Thwala walked away with a cattle farm worth a whopping R120 000! This is something that can assist him in creating an income for himself and could potentially get him started on a journey of building wealth for himself and his family. With this prize, it’s no doubt that Zizojik’izinto (‘things are going to turn around’) in Mcebisi and his family’s life. In total, Smirno

The rightful heir to the township   celebration throne is back to claim its rightful place – and just in time to kick off the festive season fun times! Smirnoff 1818 is staging its first immersed experience on Saturday, 30 November 2019, at the Walter Sisulu Square in Kliptown, Soweto. Zone 1818 appreciates township culture by telling authentic stories and celebrating the trends inspired by our townships. Whether it’s a graduation ceremony in Soweto, a chill session in Khayelitsha or a traditional ceremony eTembisa, Smirnoff 1818 has always been there to aid in the good times in township households. Now it’s here to pay homage For Then, For Now and For Whatever is next in South Africa’s music and entertainment industry. The music extravaganza will be led by the award-winning rapper KO and  ol’skool  favourite Thebe.  Included in the line-up will be the new wave of rappers, singers, DJs and lyricists Nadia Nakai, Killer Kau, PH, DNB Gogo, Major League, Boity and a w