Fashioning Modern Africanism

Hunter’s Gold, the original premium cider in Africa since 1988 is fast gaining popularity amongst unisex South African consumers and is delighted to showcase its latest campaign: ‘Fosta Until You Taste Real Gold’.  The campaign follows the fantastical journey of Skhumbuzo, or ‘Skhu’, a character in the relentless pursuit of gold. As a true South African, he possesses the innate talent for 'Uk’fosta’, which is the unparalleled ability to power through hardships, convert adversity into opportunity, and demonstrate remarkable resourcefulness. Join Skhu on his light-hearted adventures as he goes all out to find his real gold, as we realise Hunter’s Gold is the only real gold worth chasing. ‘Hunter’s Gold keeps the ones Abafostayo refreshed. In this campaign we celebrate that never-give-up attitude, the true grit, determination, passion, and perseverance of South Africans. This campaign is an entertaining showcase of the spirit of Uk’Fosta, the ability to have fun and stay refreshed whi

The 21st century is permeated with devices 24/7. A local world has become a global world that is permanently connected. As a result, there is a workforce that never sleeps – a generation that suffers from grind fatigue very early in their careers in the quest to attain that elusive bag . Hunter’s, a cider brand renowned for refreshing the rules of youth culture and, understands the pressure the youth is under, has stepped in to Refresh The Rules of The Grind with the aim to encourage disconnection from the Overgrind. The call is simply to cima and opt out of the overgrind for more life. To find out more about the overgrind they spoke to renowned author, life coach and speaker, Yvette Ratshikhopa. Hunter’s drives a very real & powerful message to call on the youth to cima and Opt Out of The Overgrind, not just when it comes to working too much but also trying to keep up with a demanding social life and making sure you are worth