Fashioning Modern Africanism

In a world that often seeks conformity, Relay Jeans continues to embrace the spirit of individuality with its iconic tagline, 'Be Undefined.' This philosophy champions the idea of breaking free and embracing authenticity, unapologetically being true to oneself. In this pursuit, Relay Jeans is thrilled to unveil its latest campaign, 'Relay Jeans: Sound of Denim,' a harmonious celebration of individuality and personal expression through music. To celebrate music creativity and innovation, as well as to launch a first-of-its-kind music experiment through  crafting an exclusive denim-led soundtrack which highlights the significant cultural connection between denim and music, the brand partnered with Joshua The I AM – a young, creative, multi-talented music producer, songwriter, and recording artist, to lead this project with the support of the talented Siphe Tebeka as a Co-Producer. The exclusive denim-led soundtrack explores and captures unique sounds from the different de

THE CTAS CRUISE MIXES THROWBACK STYLE AND COMFORT FOR A LIGHTWEIGHT TAKE ON A CLASSIC This month, as Mzansi celebrates all the phenomenal women of the country,  Converse  is introducing the  Chuck Taylor All Star Cruise —an all-new silhouette that takes inspiration from the skateboard and boldly pushes style to create the next chapter of the Chuck Taylor legacy. The Chuck Taylor All Star Cruise is designed to pay homage to the counterculture fashion scene that adopted the Chuck Taylor All Star as its own.   The CTAS Cruise  features a lightweight, canvas and suede construction lined with skate-inspired elements, including a suede eye-row overlay and punched eyelets. A disrupted, elevated, and layered midsole adds a modern touch that distinguishes the Cruise from the classic Chuck Taylor while retaining the signature Converse style. Because comfort is key to the new silhouette, it has a foam midsole, OrthoLite cushioning and a lightweight EVA-injected outsole for the additional bounce e

Gert-Johan Coetzee, the renowned South African fashion designer celebrated for his breathtaking creations, once again captivates the world's attention with his latest masterpiece. As Gert's global recognition continues to soar, it is becoming increasingly clear that wearing one of his original designs is a dream coveted by many. Fans and fashion enthusiasts alike gathered in anticipation during the exclusive world premiere of "The Little Mermaid" on Monday, May 8th, held in the glamorous city of Los Angeles. The evening was adorned with glamour, and Halle Bailey's presence on the blue carpet was nothing short of mesmerizing. However, it was her sister Chloe Bailey who stole the show, radiating unparalleled allure in a sensational jewel-encrusted gown from Gert's esteemed "Follow the Sun" collection. Chloe's entrance into the spotlight was nothing short of breathtaking. As the paparazzi's cameras flashed, she gracefully showcased Gert-Johan Co

UNVEILING A NEW ERA OF FASHION WITH AFRICAN FASHION SPACES  The African Fashion Spaces Exhibition took the fashion world by storm this past week, showcasing an innovative experiential take on traditional runway shows. Instead of a traditional ramp, the exhibition took place in a unique unexpected environment, creating a dynamic and exciting immersive experience for all attending guests. Held on Thursday, 27th April at Beachwood Gardens in Hyde Park, the event featured some of South Africa's dopest fashion creatives and models, aimed to showcase the diversity and richness of African fashion and heritage within the culture. The serene setting conceptually drew out the essence of each designer by showcasing each brand in their own respective curated runway stage settings as well as creatives to match the brands aesthetics. The event was hosted by none other than social media maven, Shamiso Mosaka, who led the audience through a 2-part show that was nothing short of spectacular. The tw

Rubicon, the iconic award winning South African fashion clothing brand, is thrilled to announce its exclusive availability at Jenna Clifford Collective in Pretoria.   With over 20 years of experience in the fashion industry, Rubicon is known for its unique and exquisite pieces that embody African fashion with modern sophistication. This exciting partnership between Rubicon and Jenna Clifford will provide fashion enthusiasts with an exclusive opportunity to access the latest collections of Rubicon. The Jenna Clifford Collective store will feature a wide range of Rubicon's unique pieces, from elegant evening wear to chic work attire, catering to all fashion tastes and styles. Rubicon has been a prominent figure in the South African fashion industry since its inception in 2002. Its founder, Hangwani Nengovhela, has a strong passion for design and is dedicated to promoting the African fashion industry. Her vision has led Rubicon to become a leading fashion brand in South Africa, with a

Last night CRUZ Vintage Black Vodka hosted one of the country’s most prestigious fashion gatherings with the who’s who of the SA fashion and entertainment world in attendance. Officiating the opening of South Africa Fashion Week And what a glitzy affair it was! Kicking off the weeks’ celebrations, guests were treated to an exclusive evening of glitz and glam at newly renovated Levelthree in Sandton, where they enjoyed decadent Cruz cocktails and high fashion - all inspired by New York City and set against the backdrop of Sandton skyline. Red carpet host Chris Jaftha welcomed guests as they arrived while award winning local designer Paledi Segapo presented a New York inspired fashion installation to be remembered. SA Fashion Week showcasing designer Artclub and Friends kitted out the promoters with super cool branded ankle socks and cute tote bags. Hip Hop Artist Gigi Lamayne The star-studded, red carpet, by invite only affair boasted a long list of SA’s well known fashion forward perso