G-STAR RAW ANNOUNCES SNOOP DOGG AS THEIR NEW FACE: Snoop Dogg X G-Star RAW ‘Say it Witcha Booty’ premiere tongue-in-cheek global campaign
Dutch denim brand G-Star RAW announces today its latest worldwide ‘Hardcore Denim’ campaign with the doggfather the hiphop industry, the iconic Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist, Snoop Dogg is back like he never left. Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and super accessible, just like denim. G-Star RAW has a long tradition of working with “true originals'' like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft. This Snoop Dogg X G-Star RAW campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humour, sickest style, and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring both men and women, beautiful islands, hot air balloons and yes … even dogs. Gwenda Van Vliet, CMO