Fashioning Modern Africanism

Ipanema is a brand that knows that the beach is not a place, but a state of mind and that is why it wants women to conquer the world with their solar energy.  Based on the pillars of fashion, music, art, and well-being, Ipanema dresses the diversity of women, accompanying them all with sandals that adapt to the most varied situations and places.     – Always New Always Ipanema– Global fashion brand Ipanema announced it’s latest partnership with South African media and lifestyle personality Minnie Dlamini for their upcoming SS21 campaign ‘Summer Belongs to Ipanema’ launching into market this month. With summer fast approaching, the 100% recyclable Vegan brand is all about creating the most unforgettable memories with your loved ones. For Ipanema, summer is more than a season, it's a state of mind that allows you to conquer. The partnership with Minnie Dlamini is a perfect fit, and allows the chic brand to accompany you, and adapt to any situation and place you find yourself in this

Johannesburg, South Africa -  As the leader of fashion forward footwear in the country, Footwork today introduces their latest fun and chic feel for the upcoming SS21 campaign. Aptly titled,  #EveryWomanIsFootwork  the brand celebrates a group of South African female trailblazers setting the trends for others to follow.   The new campaign will tap into the notion of showcasing women as the leaders of the 21 st  century, whilst embracing who they are expressing themselves through their choice of footwear. Footwork lovers are constantly looking for something fresh, trendy, different and creative. The aim of the campaign is to give them exactly that with the new SS21 collection, which is infused with dynamic and bold designs. To bring the #EveryWomanIsFootwork campaign to life, the brand scouted for fashion forward women who are not aligned with the brands identity but also leaders and innovators in their own individual fields. Females who aren’t celebrated enough. Leading the campaign is

  International fashion giant G-Star RAW has released the third season of its pinnacle collection: Exclusives by G-Star RAW The newly launched collection is a combination of radical designs inspired by early-twentieth century flight-suits and army garments, and G-Star RAW denim classics. Designed with limitless creativity to exceed standards, Exclusives by G-Star RAW brings reinvention and innovation to every stitch, seam and rivet. Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand. The collection boasts an impressive range of bold and complex garments, featuring multiple layered shells and functions, as G-Star’s signature utility aesthetics are taken to the extreme. Every item has its own narrative.  For heritage month G-Star RAW celebrates the creative expression of Rap and Hip-Hop in South Africa, by featuring local artists in its Exclusives by G-Star RAW collection. Rap and Hip-Hop artists Moozlie, Shane Eagle, YoungstaCPT and Courtnaé Paul, wear

Last month saw the partnership between the Lebo Mathosa Foundation and local fashion brand Monday To Monday with the launch of a limited edition collaboration T-shirt to celebrate the legacy of legendary South African artist Lebo Mathosa. This commemorative design features an iconic image shot by renowned South African photojournalist Neo Ntsoma during the height of Lebo’s career. The imagine originally from an unreleased collection of photos that formed part of what was meant to be a calendar to be released in 2007 in celebration of Mathosa’s 30th Birthday. Fast forward 14 years, this dream comes into fruition through fashion celebrating Lebo Mathosa’s 44th Birthday and her as an icon. Presented on a white and black t-shirt, the print is served in monochrome with a powerful image of the singer in her signature blonde hair and bold style. Launched online on her birthday, the 17 th   July, the limited edition t-shirt retails exclusively online for R499 and R599 at  montomonday.com . A l

JozEEst, formerly known as JozEEst headcover designs introduced their sister brand with a new fashion capsule collection. JozEEst Fashion, owned by Zeliha Gultekin Karodia born and raised in Istanbul.  Zeliha studied fashion design at Mimar Sinan University. She worked as a fashion designer for 12 years in Istanbul and visited many International Fashion Trend Expos in Europe. Zeliha says creating this collection her inspiration was African Women's character traits. Bold, energetic, active, modern African women. JozEEst knitted garments are created using wool blended yarn to provide comfortable and high quality designs with South African fresh produced materials. JoZEEst style is comfortable, Trendy and versatile. "While designing this collection, I wanted people to experience knitwear in a very versatile way, because my designs are comfortable and can be worn all day long. Therefore, I designed ready to wear garments suitable for them to create different styles paired with Joz